“Where Ignorant armies clash by night”

Hey, that's my Chem notebook in there!

First, quiz time! Good luck.

Extra Credit Opportunity: See Book-it’s presentation of Banned Books and do a short write up.

Then, I wanted to spend a little time talking about propaganda and advertising.  We’ll learn a bit about the most common advertising types and some elements of propaganda.

Finally, you will deceive us. We’ll look at these methods of advertising techniques and have you create a :30 skit that attempts to convince a F451 audience to do one of these things:

1. Turn in anyone who has books (even your kindly grandpa!).
2. Don’t Drive Slow!
3. Buy a new Wall TV!
4. Buy Denham’s Dentifrice!
5. Become a Fireman!

Here again are the 12 types of ads:

1.    The Demo ad
2.    Show the Need or Problem
3.    Show the Problem with a Symbol
4.    Comparison
5.    Exemplary Story
6.    Benefit Cause Story
7.    Testimonial
8.    Ongoing Characters/Celebrities
9.    Exaggerated Symbol Demonstrating Benefit
10.    Associated User Imagery
11.    Unique Personality Property
12.    Parody

and here are the common propaganda techniques:

1. Bandwagon
2. Euphemism
3. Glittering Generalities
4. Name Calling
5. Plain Folks
6. Testimonial/Transfer
7. Big Lie
8. Appeal To Fear

If we have time, we might read a bit from F451 to get a head start on the last section.

HW:  Read pgs. 113-145 F451